Old Seng Choong (OSC) - Marina Bay Sands (MBS)

Heritage Singapore bakery reviving nostalgic flavours with premium modern twists.

Old Seng Choong at Marina Bay Sands celebrates Singapore's rich confectionery heritage through traditional bakes and festive treats crafted with contemporary flair. Founded by renowned pastry chef Daniel Tay as a tribute to his father's beloved Seng Choong Confectionery, which operated from 1965 to 1996, the brand revives nostalgic flavours while introducing innovative creations that honour the past.

Located at #01-72 within The Shoppes at Marina Bay Sands, the boutique offers an enticing selection of cookies, chiffon cakes, bak kwa, and seasonal specialities. Signature items include the Kyoto Yuzu Bird's Nest tau sar piah, Iberico Ham with Shallot Oil pastries, and the perennially popular pineapple tarts. Each product is handmade with premium ingredients such as Japanese low-gluten flour and French butter.

Whether seeking heartfelt gifts for Chinese New Year, Mid-Autumn Festival mooncakes, or simply indulging in a taste of Singapore's baking tradition, visitors will find Old Seng Choong a delicious bridge between generations of local culinary craft.